Writing

Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content is King” more times than you care to recall. It might be a well worn trope, but there is truth behind it.

These days, organisations face a huge challenge in managing their assets.. →

You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far from just a buzzword. This exciting new evolution allows for quicker turnarounds and a more unified vision when building your travel site and ensuring its efficiency.

Moving.. →

Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success. You know that… hence you’re reading this.

A well formulated and executed content strategy not only drives more traffic, at the core, it defines what your business is and.. →

After an exciting 2021 spent working on some great projects and having a talk accepted to Sitecore Symposium, I was delighted to be named a Sitecore Strategy MVP for 2022 in their annual announcement. I look forward to working to some even bigger and better projects this year. Bring them on!

.. →

It’s that time of year again when we look towards the next twelve months. It’s been a tough couple of years but some companies have embraced the changing landscape and prospered as a result. 

This year there has been a lot of talk about blockchain technology – especially around crypto-currencies.. →

I originally wrote this article for MediaPost’s Marketing Insider section

What comes to mind when you think of Artificial Intelligence (AI) and Machine Learning (ML)? If you’re picturing HAL 9000 from sci-fi classic 2001: A Space Odyssey, you might be getting a bit ahead of yourself… →