About me

I’m a Sitecore Optimisation Consultant at Sagittarius in London passionate about the intersection between technology and creativity. I recently moved to London after 11 years living in Dubai and am continuing to help clients fully utilize Sitecore to offer end-to-end omnichannel personalised experiences to customers. I’m a Sitecore Strategy MVP 2024, 2023 and 2022.

At Sagittarius I am involved in all things Sitecore and I sit in the middle of our designers, our developers, and the client, to make sure that all projects get the most out of Sitecore features.

I help in pitching and implementing new Sitecore tools with both current clients and new clients, and you’ll generally find me working on strategic projects around personalisation and content.

I also deliver training on Sitecore, both internally and with clients to help them fully utilise their Sitecore tools.

You can contact me at robert.mcgovern@sagittarius.agency

Strategy
Helping clients refine their personalisation, optimisation and content strategies

Implementation
Making sure the clients get the most out of their system by implementing it in the right way

Workshops
Delivering client training and workshops on new platforms and strategies

Writing

I write about technology and digital marketing, and have featured in magazines such as Campaign Middle East, WIRED Middle East, Entrepreneur Middle East, Arabian Business, and Forbes Middle East.

Speaking

I have spoken at a number of Sitecore events including three times at the Strategy MVP Advisory Council (SMAC) as well as having a breakout session at Sitecore Symposium 2021. I have also moderated webinar panels for Campaign in the Middle East.