Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of the most effective ways to engage with your customers and stimulate sales.
99% of email users check their email daily, some as much as 20 times a day! And 61% of consumers prefer to be contacted by brands through email as opposed to other channels.
Email is still essential to any business’s marketing and sales strategy, and having the right tool is paramount.
Sitecore Send is Sitecore’s latest SaaS email tool, built for the composable world, and this product should be part of any conversation an organisation has around revamping its email capability.
But, like rolling out any new tool, there are considerations to make before you dive in. With that in mind, there are seven elements you need to know about before getting started with Sitecore Send.
- Email Lists – Who you’re sending your emails to and what data points you have on them.
- Campaigns – These are the emails themselves, how they look and feel and what info is in them.
- Forms – Getting new users into your lists and what info you want them to give you.
- Segments – How you can group your users based on common characteristics so you can create relevant Campaigns.
- Automation – Setting up automated messages based on certain Triggers and Conditions.
- Reports – Viewing how successful your Campaigns are.
- Integrations – Getting your system to share information with other tools or platforms.
