Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content is King” more times than you care to recall. It might be a well worn trope, but there is truth behind it.
These days, organisations face a huge challenge in managing their assets across channels, storing and organising content that is used across websites, social media, email, point of sale, packaging etc. This is a challenge that’s compounded when aiming to personalise content at scale.
Many organisations use a DAM, or Digital Asset Management solution, to manage all of their assets. But many DAMs are clumsy to use or don’t genuinely unlock the potential of the assets they store.
This is where Sitecore Content Hub comes in.
While many people might simply think of a DAM when they hear about Content Hub, it really is much more than that. A DAM is certainly an integral part of the platform’s offering, but Content Hub’s superpower lies in the added functionality and extendability of the system as a whole.
