In 2022, consumers expect to be treated like an individual regardless of whether it is at their local cafe or corner shop, or on the online stores they visit.
According to McKinsey’s ‘Next in Personalization 2021’ Report, 76% of consumers get frustrated when companies don’t use personalisation.
Personalisation enables you to deliver targeted content to your visitors, helping customers find what they are looking for, as well as to discover relevant products or services that they might not have even known about.
